Thursday, February 12, 2015

Research Shows Both Men and Women are Negatively Affected by Beauty Industry Advertisements

      A growing body of research has shown that men and women often feel inadequate when compared to images of models in beauty industry advertisements. The companies Abercrombie and Fitch and Stephen Knoll both use images of almost "perfect" people in their advertisements. 


  

    The Abercrombie and Fitch advertisement on the left shows a model with large muscles, six-pack abs, and a hairless chest, an almost unattainable body for the average male. By seeing this advertisement, many males are discouraged by their own, personal image.

      Likewise, the Stephen Knoll advertisement on the right shows a model with flawless, flowing hair and perfect skin. Studies show that women who view images like this are also discouraged and change the way they view their own bodies.

      These advertisements use images of immaculate, unblemished models. Because of this, companies are negatively changing consumers' attitudes about their own bodies and behavior. 

1 comment:

  1. Michael60’s opening headline is explanatory and manages to provide a declarative statement relating to the rest of the content in the article as well as summarizing the concluding point. He provides an opinion that goes against what the usual public opinion was about Kickstarter. He makes three solid points as to why Kickstarter is in fact not as successful as the the public seems to believe and provides articles under each main point with statistical data and scholarly research to back up his claims. He also provides an example of a successful Kickstarter project but reminds the reader that in most cases the projects result in a failure to meet the initial goal and it leads to awkward feelings and embarrassment between the project starters and those that pledged money to the project. He uses direct quotes as evidence of these feelings between the two parties. I personally would have included a page that provided some more data about Kickstarter projects like https://www.kickstarter.com/help/stats so that people could see the specifics of the success and failure of crowd funded projects on Kickstarter. Overall I thought he did a great job presenting information about what crowdfunded projects were and successfully backed his opinion that they were not a reliable method for upcoming artists with articles that had data and direct quotes to back his claims.

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